SEO for plumbers
Get your plumbing business found on Google
A great plumbing site is worthless if nobody finds it. FORGE gets you ranking for the jobs people actually search, from emergency plumber to boiler repair in your area, and quoted by AI answer engines. Tracked every month, reported in plain English.
The problem
Why plumbers stay invisible on Google
The plumbers winning the local jobs are not always the best. They are the ones ranking in the map pack and on page one for the searches that turn into work. Without local SEO, a claimed Google Business Profile, and consistent listings, you sit on page two where nobody looks, no matter how good your work is.
What we do
The SEO that puts plumbers in front of buyers
- Your real search performanceWe report the plumbing searches you actually appeared for and where you ranked for each, taken from your own Search Console rather than a keyword database estimate.
- Google Business ProfileClaimed, completed, and kept current, so you show up in the local map pack where the calls come from.
- Local citations and listingsYour name, address, and phone kept identical everywhere, which is what local ranking rewards.
- Technical hygieneSpeed, mobile, schema, and indexing checked monthly, so nothing quietly breaks your ranking.
- AI answer engine setupStructured so ChatGPT, Perplexity, and Google AI quote your business when someone asks for a plumber.
- A monthly report you can actionPlain English, showing what moved, what to do next, and who does it.
This is the VISIBLE Power Pack, £124.99 a month, and it works on any FORGE site. Cancel any time.
Before you buy anything
Your FORGE site already does the groundwork
Plenty of agencies sell you the basics twice. These are built into every plumbing site we ship, on day one, at no extra cost. If you are with us already, you have them now.
- Structured dataThe machine readable summary of your business, your services and your area that Google and the AI engines read before anything else on the page.
- An answer first FAQReal questions answered in a short paragraph each, marked up so a search engine can lift the answer straight out.
- A clean crawl pathSitemap, canonical tags and a robots file that explicitly welcomes the AI crawlers most sites still block by accident.
- An llms.txt fileA plain summary written for AI assistants, so the ones that read it get your services and prices right rather than guessing.
- Speed and mobileBuilt to load fast on a phone on mobile data, because that is where a plumbing search happens and slow pages lose rankings.
- A path to enquiryQuote form, booking calendar and one tap calling, so the traffic has somewhere to go.
That is the foundation. What it is not is ongoing work, and ongoing work is what moves you up.
Where people look now
Three different places, three different rules
Being findable stopped meaning one thing. A customer looking for a plumbing lands in one of three places, and each one is won differently. Anyone selling you "SEO" as a single service is selling you a third of the job.
The blue links
Still the biggest single source of work, and the slowest to move. Won by having a page that genuinely answers the search, on a site that loads fast and that other sites and directories mention.
We work from the searches you already appear for, taken from your own Search Console, so the target is what Google recorded rather than what a database estimated.
The local three
The box of three businesses with stars above the normal results. For a plumbing this is often the whole game, and it is decided by your Google Business Profile, your reviews and whether your details match everywhere online.
We claim it, complete it, keep it fed and keep your details identical everywhere.
ChatGPT and AI Overviews
More people now ask an assistant for a plumbing and get one recommendation instead of ten links. There is no ranking to climb here. You are either quoted or invisible.
We structure your content so it can be quoted, and we track whether it is.
The same work feeds all three, which is the point. One real answer to a real question becomes a page that ranks, a profile post that shows up locally, and a passage an assistant can quote.
The plan, in the open
What we actually do, and how you judge it
Marketing is easy to sell and hard to check. So here is the plan in a shape you can argue with, and the numbers we agree to be measured on before we start.
- SSpecific
We name the exact searches we are going after and the areas we are going after them in, before any work starts. Not "more visibility". A list of terms, with the volume and the difficulty next to each.
- MMeasurable
Where you rank for each term, how many people saw you, how many clicked, and how many actually got in touch. The last number is the one that pays your invoice and the one we lead the report with.
- AAchievable
We deliberately skip the biggest terms. A new plumbing site will not outrank a national directory for a head term, and pretending otherwise burns your money. We pick terms with real demand and low competition, win those, then climb.This is the difference between a plan and a wish.
- RRelevant
Traffic is not the goal. We chase the searches made by someone about to book a plumbing, in the places you actually travel to, and we ignore the rest even when the numbers look flattering.
- TTime bound
Month 1 sets the baseline and fixes the foundations, with little visible movement. Months 2 to 3 move engagement and impressions. Months 3 to 6 are where rankings and enquiries follow.That is the shape we plan against, not a promise and not a statistic. Your report shows your real numbers every month either way, and we would rather be judged on the trend across months than on any single week.
Which is why we ask for six months. You can stop whenever you like and you keep everything we built, but the work compounds and leaving at month 2 means paying for the groundwork and missing the part it pays for.
The ongoing work
This is VISIBLE, line by line
Everything above is what we do. Here is what each part of it is actually for, so you can judge whether it is worth the money rather than taking our word for it.
£124.99 a month. Cancel any time.
Launch pricing while FORGE is early. Works on any FORGE site, whichever package you started on.
Power Packs
Add the work that keeps it growing
Buy one on its own or on top of whichever package you started with. Every pack works on any website, ours or not, so you do not need a FORGE plumbing site to start.
GOOGLE ON
Get in the map
- Profile built and written for you
- Categories that decide the map
- Bing Places included
VISIBLE
Get found, stay found
- Your Google profile run monthly
- Your real search performance, monthly
- Quotable by AI answer engines
AMPLIFY
Stay in mind between jobs
- Posts and articles written for you
- Scheduled at a pace you choose
- Monthly report on what it did
Every pack works on any website, ours or not. See all the Power Packs →
Start
See your site before you pay a penny
Tell FORGE your trade and the machine builds you a real preview. Like it, you go live. It is that simple, and you own the result.
Every site is certified against our own deploy audit before it goes live, or we do not ship it. FORGE is ICO registered (ZC176397) and every build ships with proper security from day one.
The FORGE concierge sits in the corner of every page. Straight answers on packages, prices and timings, right now, and it can book you a slot if you would rather speak to a person.
Or email sales@forgeisagentic.tech and a member of the team will answer.
Got it. Your preview is on the way.
We will email you at the address you gave. Want to jump straight in? See the packages.
