Marketing built for the trades

What we do

A full marketing department, run by AI

• Your social profiles set up rightYour Facebook and Instagram set up step by step, pre filled with your own details, so your name, address and phone match your website and your Google listing exactly. Included from LAUNCH up.
• A steady presence across your channelsSo local customers see you before they need you, and remember you when they do.
• Content that gets foundArticles and answers on the jobs people search, built to rank and to be quoted by AI.
• Review promptsHappy customers nudged to leave a review at the right moment, the trust that wins the next job.
• Run for you, from a dashboardNo agency retainer and nothing to learn. The machine does the work, you watch it come in.
• Room to scaleMore posts, blogs, PR, and a live review wall are there when you want them. Ask about the Power Packs.

Before you buy anything

Your FORGE site already does the groundwork

Plenty of agencies sell you the basics twice. These are built into every trade site we ship, on day one, at no extra cost. If you are with us already, you have them now.

• Structured dataThe machine readable summary of your business, your services and your area that Google and the AI engines read before anything else on the page.
• An answer first FAQReal questions answered in a short paragraph each, marked up so a search engine can lift the answer straight out.
• A clean crawl pathSitemap, canonical tags and a robots file that explicitly welcomes the AI crawlers most sites still block by accident.
• An llms.txt fileA plain summary written for AI assistants, so the ones that read it get your services and prices right rather than guessing.
• Speed and mobileBuilt to load fast on a phone on mobile data, because that is where a trade search happens and slow pages lose rankings.
• A path to enquiryQuote form, booking calendar and one tap calling, so the traffic has somewhere to go.

That is the foundation. What it is not is ongoing work, and ongoing work is what moves you up.

Where people look now

Three different places, three different rules

Being findable stopped meaning one thing. A customer looking for a trade lands in one of three places, and each one is won differently. Anyone selling you "SEO" as a single service is selling you a third of the job.

The same work feeds all three, which is the point. One real answer to a real question becomes a page that ranks, a profile post that shows up locally, and a passage an assistant can quote.

The plan, in the open

What we actually do, and how you judge it

Marketing is easy to sell and hard to check. So here is the plan in a shape you can argue with, and the numbers we agree to be measured on before we start.

1. S
   Specific

   We name the exact searches we are going after and the areas we are going after them in, before any work starts. Not "more visibility". A list of terms, with the volume and the difficulty next to each.

2. M
   Measurable

   Where you rank for each term, how many people saw you, how many clicked, and how many actually got in touch. The last number is the one that pays your invoice and the one we lead the report with.

3. A
   Achievable

   We deliberately skip the biggest terms. A new trade site will not outrank a national directory for a head term, and pretending otherwise burns your money. We pick terms with real demand and low competition, win those, then climb.This is the difference between a plan and a wish.

4. R
   Relevant

   Traffic is not the goal. We chase the searches made by someone about to book a trade, in the places you actually travel to, and we ignore the rest even when the numbers look flattering.

5. T
   Time bound

   Month 1 sets the baseline and fixes the foundations, with little visible movement. Months 2 to 3 move engagement and impressions. Months 3 to 6 are where rankings and enquiries follow.That is the shape we plan against, not a promise and not a statistic. Your report shows your real numbers every month either way, and we would rather be judged on the trend across months than on any single week.

Which is why we ask for six months. You can stop whenever you like and you keep everything we built, but the work compounds and leaving at month 2 means paying for the groundwork and missing the part it pays for.

The ongoing work

This is AMPLIFY, line by line

Everything above is what we do. Here is what each part of it is actually for, so you can judge whether it is worth the money rather than taking our word for it.

From £249 a month. Three volumes, so you pick the pace you can feed. Cancel any time.

AMPLIFY is on request while we finish setting up the tools behind it. Ask us and we will get you on the list.

Power Packs

Add the work that keeps it growing

Buy one on its own or on top of whichever package you started with. Every pack works on any website, ours or not, so you do not need a FORGE trade site to start.

Every pack works on any website, ours or not. See all the Power Packs →